Hi! I'm Vedad.
I design products that make
complex problems feel simple.
Senior Product designer working across strategy, systems, and complex workflows.
Based in Sarajevo, Bosnia and Herzegovina🇧🇦
01 · Work
The work
A few products I've helped shape, across fintech, marketplaces, internal tools, and consumer apps. Each one started as a tangled, high-friction workflow and became something clearer to use and easier to trust.
43°51′N 18°25′E
Currently
- BuildingTidy, a handoff tool for Figma
- DesigningProduct at Nectar Social
- RunningVikilabs, a small studio
02 · About
I design products by breaking down complexity into clear, usable systems.
Hi there! I'm Vedad.
A senior product designer with six years across fintech, marketplaces, internal tools, and consumer apps, most of it spent with startups.
Comfortable at both ends: shaping a product from a blank canvas, and stepping into one that's outgrown its first version, where the workflows have gone tangled and the screens have multiplied and it needs bringing back to something coherent.
My work spans end to end, from research and synthesis through systems, flows, and high-fidelity UI, usually alongside founders, PMs, and engineers rather than off to the side.
Leaning on research and iteration, designing within real business and technical constraints instead of around them, and caring about the parts that don't always show: edge cases, empty states, the logic underneath a flow.
I like working with design systems and clean interfaces.
03 · Craft
How I work
Where my range actually lives: the craft I've built, the tools I work in, and the domains I've spent real time designing across.
Craft
6 Files
Tools
8 Files
Domains
5 Files
04 · Experience
Where I've been
From early concepts to shipped products, a mix of studio, startup, and in-house work.
2026 –
NowSenior Product Designerat
Nectar SocialProduct designer on a social media management platform, working across creator discovery, campaign analytics, collections and the shared inbox. Rebuilt the design system underneath, consolidating three icon sets into one library and standardising components and handoff. Prototyped directly in the codebase and brought AI into the team's workflow for audits, migrations and docs.
2026 –
NowFounder & Lead Product Designerat
VikilabsFounder & Design Lead of an independent design studio, delivering end-to-end product design solutions for startups and clients across UX, UI, branding, and prototyping.
2026
Senior Product Designerat
AfternowOwned a distinct product area within a larger social media management platform, solving core UX and workflow problems across the main views people work in, including AI-powered filtering and summarization. Also contributed features across the wider platform, partnering with PMs, product owners, engineers, and leadership while sharing and extending a shared design system. Internally, drove the team's AI adoption through workshops and enablement sessions.
2025
Senior Product Designerat
Creed MediaSole designer on an internal creator-campaign platform for a music marketing company. Turned a fragmented, spreadsheet-driven workflow into one connected system for discovering creators, setting pricing, sending invitations, and managing activations, backed by AI-powered workflows and a scalable design system that made the process faster and easier to trust.
2022 - 2025
Product Designerat
Ministry of ProgrammingDesigned end to end across multiple startups, from concept to shipped product, sometimes within a product team and sometimes as the only designer. Work spanned fintech, consumer apps, marketplaces, AI analytics, and internal tools, partnering closely with founders, PMs, and engineers.
2021 - 2022
UI/UX Designerat
Procerasoft TechnologiesDesigned and developed digital solutions for various clients, managing the full product design cycle from concept and wireframes to high-fidelity prototypes. Created user flows, interactive prototypes, and branding assets across multiple projects.