Overview
In the spring of 2022, I joined the NAGAX platform under Ministry of Programming.
Collaborating with two other designers, I was responsible for researching, designing, and validating new features, with a particular focus on the Wallet and Leaderboard functionalities.
Beyond feature development, I also took ownership of building and maintaining the design system, ensuring consistency and scalability across the platform.
My contributions helped refine the user experience and bring critical trading features to life.
Contributions
Product Design
Visual Design
User Experience
Prototyping
Year
2022
Challenges & Pain Points
The Struggles of a Tech-Savvy Trader
Meet Mark, a Financial Analyst
Mark, a 31-year-old financial analyst with five years of trading experience. He’s tech-savvy and always searching for advanced platforms that provide an edge.
However, he faces several challenges in his trading journey:
📊
Limited Advanced
Trading Tools
Many platforms lack the sophisticated tools he needs for in-depth market analysis.
📣
Difficulty Attracting Followers
Keeping focus during extended study sessions is challenging, leading to dips in concentration and productivity.
📈
Lack of Detailed Analytics
Generic focus apps don't meet Sarah’s unique needs, as she requires more tailored auditory environments to maintain her focus effectively.
🚀
No Dedicated Platform for Expertise
He wants a space where he can demonstrate his trading strategies and gain recognition.
Solving the Problem
A Seamless Crypto Trading Experience
The NAGAX app was designed to address key challenges in the crypto space, providing users with a secure and intuitive platform to trade and engage with cryptocurrency. By launching new features like the NAGAX Wallet and Leaderboard, the app became a powerful tool for both beginners and experienced traders.
📁
NAGAX
Wallet
The introduction of the NAGAX Wallet provided users with a secure, easy-to-use digital wallet for managing their crypto assets. It enabled seamless transactions and added a layer of trust, encouraging more users to join and trade.
🏆
The
Leaderboard
The Leaderboard feature was released to enhance engagement, allowing users to see top-performing traders and copy their successful strategies. This incentivized trading activity and increased interaction within the community.
🔐
Enhanced
Security
With a focus on security, NAGAX integrated multi-layer security features, including two-factor authentication and encrypted transactions, ensuring that users felt safe while managing their crypto assets.
🎮
Web3
Innovations
In addition to traditional crypto trading, NAGAX expanded into Web3 by incorporating NFT trading and staking platforms, offering users new ways to engage with the crypto market and explore innovative investment opportunities.
Results & Impact
A Game-Changer for Growth
The launch of NAGAX led to significant improvements in user engagement, financial performance, and platform activity, demonstrating its success in enhancing NAGA’s crypto ecosystem.
27%
Increase in
New User Registrations
15%
Increase in
Copy-Trading Activity
$120 mil.
NGC Reached a Market Cap of $120 Million at its peak.
✅
Increased User Growth
The release of the NAGAX Wallet led to a 27% increase in new user registrations, growing from 277,000 in 2021 to 350,000+ by the end of 20
✅
Higher Copy-Trading Activity
The Leaderboard Feature encouraged more users to engage in copy trading, leading to a 15% increase in trades copied, from 4.8M in 2022 to 5.5M in 2023.
✅
Stronger Security & Trust
The implementation of multi-layer security and the NAGAX Wallet led to an increase in user retention and trust, reducing security-related complaints and improving platform reliability.
✅
Sustained Real-Money Transactions
Despite market fluctuations, real-money transactions remained stable above 10M transactions in 2023, reflecting consistent user engagement.
