Overview
In 2023, I played a key role in designing and refining Soundscape, a productivity-focused app developed under the Ministry of Programming.
My contributions spanned multiple areas, including UX enhancements, visual asset design, and the creation of a gamification system to boost user retention. I worked closely with the team to research, design, and validate core features, ensuring a seamless and engaging user experience.
Additionally, I helped develop and maintain the app’s design system, ensuring visual consistency and scalability as Soundscape evolved into a polished, user-centric product.
Contributions
Product Design
Visual Design
User Experience
Prototyping
Branding
Year
2023
Challenges & Pain Points
The Struggles of Staying Focused During Study Sessions
Meet Sarah, a University Student
Sarah, a university student studying for finals in a noisy campus library. Despite her best efforts, the chatter from nearby students, the sound of turning pages, and the occasional rustle of papers make it difficult for her to concentrate on her notes. She’s tried using noise-canceling headphones, but they only do so much to drown out the surrounding noise. With her exam quickly approaching, Sarah feels the pressure mounting. She needs a solution that will help her zone in and focus without being disturbed by the constant distractions around her.
Soundscape was designed to solve these problems:
Sarah finds it hard to concentrate due to constant distractions from surrounding chatter and background noise in the library.
🕒
Sustaining Focus for Long Periods
Keeping focus during extended study sessions is challenging, leading to dips in concentration and productivity.
Generic focus apps don't meet Sarah’s unique needs, as she requires more tailored auditory environments to maintain her focus effectively.
Solving the Problem
A Focus-Boosting Experience
Soundscape was designed to help users like Sarah combat distractions and maintain concentration through personalized audio environments. The app creates a seamless, distraction-free space that adapts to individual preferences, fostering consistent focus.
We started by identifying key user needs: simplicity, customization, and ease of use.
Through user feedback, we crafted an intuitive interface and integrated Spotify and Apple Music for an expansive library of curated soundscapes. Real-time habit tracking was added to ensure users could build lasting focus routines.
📌
Customizable Soundscapes
Users can select from a variety of soundscapes, such as nature sounds or ambient music, adjusting the volume for the perfect concentration environment.
📈
Real-Time Habit Tracking
The app tracks focus sessions, encouraging users to build and maintain productive habits over time.
Soundscape integrates with existing streaming platforms to provide users with easy access to their favorite soundscapes without leaving the app.
To keep users motivated, the app offers gamified rewards for completing focus sessions.
Results & Impact
A Game-Changer for Focus and Productivity
Soundscape has become an essential tool for individuals seeking to improve their concentration and build lasting, productive routines, providing a simple yet powerful solution for overcoming distractions.
30+
1000+
10 bil.
Streams on music catalog on Spotify/Apple Music
4.9 ★
Rating on the App Store
✅
Enhanced Focus & Engagement
Seamless integration with Spotify and Apple Music, paired with customizable soundscapes, keeps users engaged, helping them achieve sustained focus.
✅
Improved Productivity
The app encourages consistency with real-time habit tracking, supporting users in developing long-term concentration routines.
✅
Scalable Growth
Built with a flexible tech stack, Soundscape is primed for rapid scaling and is already attracting a growing user base.
✅
User Retention
High NPS scores and positive feedback from beta testers indicate strong user satisfaction and potential for long-term success.
